It's from a few weeks ago, but it's always good to know our audience we want to reach. And it's also good to know our own peers. Perhaps I can use this as a reflection of my own heart to know how I need to improve. Truth might be uncomfortable but it is always good.
The Barna Group - Survey: Voters Most Interested in Issues Concerning Security and Comfort, Least Interested in Moral Issues
A new national survey of registered voters conducted by the Barna Group reveals that the issues that will most affect the candidate people support for President in the 2012 election are most likely to be those affecting their personal security and comfort.
The matters that are likely to have the least impact on their choice of candidate are moral issues.
The issues most likely to influence which candidate voters embrace in the 2012 presidential election are health care (which 64% said will have “a lot of influence” on the candidate they choose), tax policies (60%), terrorism (50%) and employment policies (50%).
A second level of influential issues included immigration policies (45%), education policy (44%), the wars in the Middle East (43%), and America’s dependence upon foreign oil (38%).
The issues noted as being least likely to influence how voters feel about potential candidates tended to be those with distinct moral underpinnings. Those matters include domestic poverty policies (37%), abortion (27%), environmental policy (26%), and gay marriage (24%).
Faith Impacts Views
The survey data showed that there are also substantial differences in the importance attached to various issues based upon a person's faith commitments... (keep reading!)